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The Beautiful Land Initiative

The Beautiful Land Initiative is an environmental stewardship organization based near the Sea of Galilee dedicated to solving the litter problem in the beautiful land of Israel. 

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Serve Israel. Pick up trash.

As we set out to the beach of the Kinneret on a recent litter-pick-up with The BLI, the air seemed thick with purpose. The sound of laughter, children playing, the waves lightly collapsing onto the rocky shore.

We looked at the ancient shore near the city of Tiberias where so much in history has transpired. Litter is scattered throughout people on the beach like flowers in a field. We go to work. Within minutes you can see the change. People begin to ask our volunteers questions. “Why are you doing this?” The BLI volunteers are happy to announce, “We are here to serve you.”

As bags begin to pile up, you start to really get the idea. It’s about taking that first step. Striking the flint stone.

#BeautifulLand


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