About Us


The Beautiful Land Initiative is an environmental stewardship organization based near the Sea of Galilee dedicated to solving the litter problem in Israel. At any given location, whether holy or common, high places or recreational areas, highways or by-ways, you will come across copious amounts of litter along the way and most likely at your destination. Our mission is to coordinate with tour groups, volunteers, organizations, businesses, and ministries in Israel and abroad to unite to clean up litter in Israel.

The vision of The BLI is to lead by example to bring about a paradigm shift within the culture and across the nation regarding how we deal with litter in Israel.

In Leviticus 25:23, God makes an astonishing statement about the physical land of Israel. He says, “The Land is Mine.” When God gave the Land of Israel to Abraham in Genesis 12:7 He said, “To your descendants, I will give this Land.” It is the inheritance of God’s people to steward the land of Israel, His possession.


Finally, in Deuteronomy 11:12 Israel is declared to be “a land that the Lord your God cares for. The eyes of the Lord your God are always upon it, from the beginning of the year to the end of the year.”

Help us restore beauty to Israel as well as create and foster a cultural attitude of respect and care for the Land and the people. To get behind the BLI and become a part of this story, join us on the ground in Israel or contribute financially to fuel the ongoing efforts and projects of the initiative.


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